How to Get Every Social Format From One Listing Video

How to Get Every Social Format From One Listing Video

Three of the four formats come out of a single render at no extra cost. The catch is how the other two are made, and it decides whether they are worth posting.

The short answer

Every format comes from the same render, so adding more costs no extra credits and no extra render time. Tap the format you want most at the orientation step, tap any others you want alongside it, and add the rest later from the finished tour. Each one is a crop of the same master, so check them in the preview before you publish: the chip above the opening card switches the preview without changing the tour.

Four formats, one render

The orientation step offers four shapes, and all four come out of the same generation. Your clips are rendered once, and each format is a crop of that master at its own canvas: 16:9 (1920 x 1080), 3:4 (1080 x 1440), 4:5 (1080 x 1350) and 9:16 (1080 x 1920).

So the choice is not about cost. Tap the one you want most, because that is the one your tour opens on and the one that renders first. Tap any others you want at the same time, or add them later from the finished tour. Either way the credits are the same.

The formats differ in how much of the frame they keep. 16:9 keeps all of it. 4:5 and 3:4 crop in from the sides. 9:16 crops hardest of the four, keeping roughly a third of the width, which is why it is worth framing your scenes for it when vertical is the job.

Worth being precise about one thing, because the shorthand misleads: 3:4 and 4:5 are vertical shapes. Sharing a source render with 16:9 is a production detail, not a statement about how they look in a feed.

What a centre crop actually does to your frame

A centre crop keeps the middle of the 16:9 frame and discards the sides. On a 3:4 export that is most of the width. Anything you composed near an edge goes with it: a pool at the left of the garden, the extension on the right of the elevation, a sign, part of a kitchen island.

This is why the preview chip exists. It lets you look at each shape the tour will produce before you spend the credits, rather than discovering after the render that the Instagram version cut the feature the listing is about.

The practical habit is to frame for the middle when you know the tour is going to more than one format. If the best thing about the property only works wide, keep it wide, publish 16:9 where it belongs, and accept that the cropped versions are a secondary use rather than the same video in a different box.

Checking each format before you publish

The check costs nothing and happens before the render. The screenshots are the live interface.

  1. Tap the format you want most at the orientation step The first one you tap is the primary: the format your tour opens on. Tap any others to add them, and the note under the cards states the rule: every format comes from the same render, so extras cost no credits and no extra time. You can add the rest later.
  2. Build the tour as usual, then stop at the opening card Nothing about selecting photos, motion or cards changes. The opening and closing card steps are where the preview sits, and the format chip is in the corner of that preview header.
  3. Open the chip and look at each format The menu lists every format this tour will produce. Switching between them redraws the preview only: it never changes what the tour is set to render, so you can look at each one and leave the setting alone.
  4. Take the fit warning seriously on the closing card A format whose closing card does not fit at that shape is marked in the menu. The closing card carries your name, contact details and brokerage, so a tight fit there is the one crop problem that costs you the enquiry rather than just the composition.

What you end up with

One generation, as many formats as you asked for: the 16:9 master for the MLS and the listing page, 4:5 for the Instagram feed, 3:4 when you want the extra height, and 9:16 for Reels and TikTok. Anything missing from the menu is one tap away on the finished tour, free.

Which format goes where

16:9 is the MLS, the listing page and YouTube. It is the native render, so it is the one with nothing cropped away.

4:5 is the safest feed format. It works across platforms and takes less height than 3:4, which is why it is the usual default for a single post.

3:4 is the tallest shape Instagram supports natively. Use it when you want maximum height in the feed and you know the frame survives the crop.

9:16 is Reels, TikTok, Stories and Shorts. Rendered at its own size with no crop, which is exactly why it cannot be free: it is a different video, not a different export.

Other ways to do this

Render 16:9 and crop it yourself afterwards

When it fits: You already edit video and want control over where the crop sits on each scene rather than taking the centre.

Trade-off: You can save a shot that a centre crop would ruin. It is manual work per video, and you are doing by hand what the render already does for free.

Build the 9:16 tour as well

When it fits: Reels and TikTok are where your audience actually is, which for most agents posting consistently they are.

Trade-off: Full-screen vertical for Reels and TikTok. It is the tightest crop of the four, so frame your scenes for it. It costs no extra credits, like every other format.

Publish 16:9 everywhere and let the platforms crop

When it fits: You are posting occasionally and the time matters more than the framing.

Trade-off: Nothing extra to do. Every platform crops differently and none of them care what was in the frame, so this is the version where the pool disappears.

Common questions

Do the extra formats cost extra credits?

No. Every format is a crop of the same render, so the credits are the same whether you take one or all four. The orientation step says so under the cards, and the credit total on the review step does not change as you add them.

Can I add a format after the tour is finished?

Yes. Open the finished tour and tap the format you want under the download buttons. It renders free, because the clips already exist and the new file is another crop of the same master, and it appears in the switcher and the downloads when it is ready.

Does switching the preview change what gets rendered?

No, and that is deliberate. The chip redraws the preview only. What the tour is set to render, which crops are authored and what the framing tools offer are all driven separately, so looking at a sibling format is always safe.

How are the other formats made?

Each one is a crop of the same render, keeping the middle and discarding the sides, scaled to its own canvas. 9:16 crops hardest. That is why checking each before you publish matters: anything composed near an edge of the wide frame will not be in the tighter ones.

What does the warning in the format menu mean?

It marks a format whose closing card does not fit comfortably at that shape. The closing card carries your contact details, so it is worth switching the preview to that format and looking before you render.

Every format for one render is a real saving. It is also several chances to publish a frame you never looked at.

Screenshots on this page were captured from the live Video Studio interface in September 2026. The orientation step changed in October 2026 and these shots have not been re-taken yet, so the picker looks different from the one described here. The words are current. If anything else has moved, tell us and we will re-shoot it.