Strong listing media comes down to a handful of habits, and the first one dominates the rest: photo quality going in, because every downstream asset inherits whatever you upload.
Start with professional photography rather than phone shots. Lead with your strongest exterior and follow with the most impactful interiors.
Run soft or under-lit photos through Listing Ready before generating a tour. It is one tap, and it corrects exposure, white balance, and color across the whole frame. You do not pick the lighting: each edit already carries the treatment that suits it, so a Twilight sky comes back with the windows glowing.
Choose your format on the orientation screen before the storyboard opens, and read the line on each card: 16:9 for MLS, websites, and YouTube; 4:5 and 3:4 for the Instagram feed, with 3:4 giving you the most height; 9:16 for Reels, TikTok, Stories, and Shorts. Any of 16:9, 4:5, or 3:4 delivers all three from one render. 9:16 is its own render.
Review your agent profile periodically to make sure your branding stays current and consistent with your other marketing materials.