A quick guide to which format works best on each platform.
MLS, websites, YouTube, email: Horizontal (16:9).
Instagram Reels, TikTok, YouTube Shorts, Stories: Vertical (9:16).
Instagram feed, Facebook feed, ads: Instagram (4:5), or Tall (3:4) when you want the most height in the feed.
One horizontal render covers MLS, YouTube, websites, and the Instagram feed, because 16:9, 4:5, and 3:4 come out of it together. A 9:16 Reel is its own render, so plan on a second tour when you want both.