Your Momentum Score is the 0 to 100 signal on your dashboard that measures one thing: how consistently you are showing up. It reflects Avenue's core philosophy, that the agents who win the most attention aren't always the most talented, they're the most consistent.
The score looks at your last 30 days across three dimensions. Active days (the biggest factor): how many days you created something, with full marks around every other day. Credit usage: how much of your own plan's allocation you put to work. Variety: how many of the three studios (Video, Image, Script) you used.
The score is plan-fair by design. It measures how much of your allocation you use, never how big your plan is. A Solo agent who shows up every few days can outscore a Signature agent who barely logs in.
As your score climbs you move through five stages: Getting Started, Building Momentum, Consistent, Top of Mind, and Media Team Mode.
The simplest way to raise it: create something a few times a week, even something small. A quick Script Studio caption counts. Consistency beats volume.