Your Avenue is a public web page that Avenue 510 hosts for you. The address is your Avenue Name on the public domain, so it reads as avenue510.com/yourname, and you can hand it out as your own page: in a bio, in an email signature, or on a sign.
The page opens on a header carrying your headshot, your name, your professional title, the market you serve, your brokerage, and your license. You can set your own background photograph behind it, and a legibility scrim goes over it so the text stays readable whatever you choose. Your bio can sit in the header or further down the page.
Under the header are five sections you control: a video, your current listings, your recently sold, a strip of your own work, and your resources. You choose which of them appear and in what order.
There is no secret in the address, because the page is meant to be public. Only the fields you publish reach it, and while an Avenue is unpublished its address is indistinguishable from a name nobody has ever claimed.
You manage all of it from Agent Profiles in the app. Open a profile and the settings are grouped under four headings: Layout, About you, How to reach you, and Listings and links. A live preview of the real page sits beside them and follows your changes as you make them.
One address per person. An Avenue Name belongs to a person rather than to a profile, so an invited agent who signs in with their own login claims their own name and publishes their own Avenue from their own profile. An account owner who holds several profiles has one Avenue Name, and it shows the oldest profile they have published. How many profiles an account can hold is set by the plan: Solo includes one, Studio up to three, and Signature up to ten.
Your contact email is not your login. The Email button uses the Contact email on the profile, which is a separate field from the address you sign in with, so changing your sign-in email does not move where a lead lands.